REF. is rated 3 out of 5 in the category sports. Read and write reviews about REF.. The REF. Brand expands into four segments. REF. SPORTS, REF CAFE. REF. GARDEN and REF. ONLINE. The founders of REF. having lived a gypsy lifestyle, living & working in various continents identified a real gap in the Ugandan market for healthy food & drink products, and affordable sportswear and fashion. This thought-provoking gap in the market allowed them to incorporate their worldly travels into a business that today is proudly challenging local businesses by creating products and services that have never been seen or experienced in the country. To understand the various business segments of the REF. Brand one must understand the ethos of REF. "LOCAL, COLLABORATIVE, DESIGN" which is largely influenced by local collaborative initiatives that provide a truly local experience with the highest standards of quality in whatever REF. aspires to do. Keeping in mind that each product should be price friendly so that our customers’ wallets are always happy with REF. REF. SPORTS: We have a dedicated team of staff, local athletes, & local consultants that assist us in understanding the market and also in the design process of sports apparel relevant to the East African market. This results in sports apparel designed in Uganda by locals and manufactured in world-class factories. REF. Sports aspires to nurture Ugandan athletes and provide them with top-quality sports gear, designed for them by them. REF. CAFE: Kampala has several cafes and restaurants serving juices, salads, sandwiches etc. However, our aim was to serve customers what they are unable to get anywhere else; The heart of it being our Cold Pressed Juices - the only ones in Uganda! REF. GARDEN: The enthusiasm and dedication to source and serve the finest raw fruits and vegetables. Growing our own fruits and vegetables, significantly improve the resourcing process that involves long distances and poor handling. The Garden feeds into REF. cafe and directly to customers. REF. ONLINE http://www.reflivingraw.com
Company size
51-200 employees
Headquarters
Kampala, Central